Privacy Policy

Last Updated: May 13, 2026

1. Introduction

Digital Applications Trading (PLAYHERA) ("we", "us", or "our") is committed to protecting the privacy of our users and business partners. This Privacy Policy explains how we collect, use, disclose, and protect information when you use our mobile games, visit publishing.playhera.com, or interact with any of our services (collectively, the "Services").

By downloading, installing, or using any of our games or Services, you agree to the collection and use of information as described in this Privacy Policy. If you do not agree, please do not use our Services.

2. Who We Are

3. Information We Collect

We may collect the following categories of information depending on how you interact with our Services:

a) Information You Provide

• Account information (display name, email address, profile picture)
• Support requests and communication with our team
• In-game chat messages or user-generated content
• Business partner details (name, company, job title, game information) when submitting a game through our publishing platform

b) Information Collected Automatically

• Device information (device model, operating system version, unique device identifiers)
• Advertising identifiers (Google Advertising ID)
• IP address and approximate location (country/region level)
• Gameplay data (progress, scores, achievements, in-game actions)
• App performance data (crash logs, diagnostics)
• Purchase history for in-app transactions (processed by the platform store)

c) Information from Third Parties

• Social login data if you connect via Google Play Games, Apple Game Center, or other social platforms
• Analytics and attribution data from our advertising and analytics partners

4. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve our games and Services
• To create and manage your game account
• To process in-app purchases and verify transactions
• To personalise your gameplay experience
• To display advertisements, including personalised ads (with your consent where required)
• To analyse usage trends and improve game performance
• To communicate with you about updates, promotions, and support
• To detect, prevent, and address fraud, cheating, or technical issues
• To comply with applicable laws and regulations

5. Legal Basis for Processing

Under the Saudi Personal Data Protection Law (PDPL) and, where applicable, the EU General Data Protection Regulation (GDPR), we process your personal data on the basis of:

• Contractual necessity: to provide the Services you have requested (e.g., running the game, managing your account)
• Legitimate interests: to improve our Services, ensure security, and prevent fraud
• Consent: for personalised advertising and optional data collection (you may withdraw consent at any time)
• Legal obligation: where required by applicable law

6. Advertising and Analytics

Our games may include third-party advertising and analytics services. These partners may collect device identifiers and usage data to serve relevant advertisements and measure campaign effectiveness. Our partners include but are not limited to:

• Google AdMob (advertising)
• Google Firebase / Google Analytics (analytics and crash reporting)
• Unity Ads (advertising)
• AppsFlyer or Adjust (attribution and analytics)

You can opt out of personalised advertising by adjusting your device settings:

• Android: Settings > Google > Ads > Opt out of Ads Personalisation
• iOS: Settings > Privacy > Tracking > disable Allow Apps to Request to Track

7. Data Sharing

We do not sell your personal information. We may share your data with:

• Service providers: third-party partners who assist us in operating the Services (hosting, analytics, advertising, customer support), bound by data processing agreements
• Platform stores: Google Play and Apple App Store for purchase verification and account management
• Game developers: the development studios of games we publish, to the extent necessary for game operation and support
• Legal authorities: where required by law, regulation, or legal process in the Kingdom of Saudi Arabia or other applicable jurisdictions
• Business transfers: in connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction

8. Children's Privacy

We do not knowingly collect personal information from children under the age of 13 (or the applicable age of consent in your jurisdiction). If we discover that we have inadvertently collected data from a child under this age, we will promptly delete it. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at privacy@playhera.com.

9. Data Retention

We retain your personal data for as long as your account is active or as needed to provide you with the Services. If you request account deletion, we will delete your personal data within 30 days, except where we are required to retain it by law. Anonymised and aggregated data that cannot identify you may be retained indefinitely for analytics purposes.

10. Your Rights

Depending on your jurisdiction, you may have the following rights:

• Access your personal data
• Request correction of inaccurate data
• Request deletion of your data
• Withdraw consent for personalised advertising
• Request data portability
• Object to processing of your data
• Lodge a complaint with the Saudi Data & Artificial Intelligence Authority (SDAIA) or your local data protection authority

To exercise any of these rights, contact us at privacy@playhera.com. We will respond within 30 days of receipt.

11. Data Security

We implement reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, alteration, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

12. International Data Transfers

Your information may be stored and processed in the Kingdom of Saudi Arabia or other countries where our service providers operate. When we transfer data internationally, we ensure appropriate safeguards are in place in accordance with applicable data protection laws.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date. Your continued use of the Services after the changes take effect constitutes your acceptance of the revised policy.

14. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us: