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Playhera
AlUla desert landscape background

Premier Publisher
For MENA

Publishing, localizing, and powering global games with creator-led live events for players across the region.

Publishing Pillars

Deep Cultural Localization
Deep Cultural Localization
Arabic voiceover, regional maps, and dialect-level content that players recognize as theirs.
Super Powered Influencers
Super Powered Influencers
We match each title with creators who reach its audience, from local streamers to regional esports names.
High-Performance Creatives
High-Performance Creatives
Scaling each title with high-performance creatives produced by a diverse team from each of MENA's distinct sub-cultures and dialects.
Seamless Local Monetization
Local Payment Infrastructure
STC Pay, Mada, and cash-on-delivery built in, cutting abandoned purchases by up to 40%.
Funding Success
Marketing and Dev Funding
We fund UA budgets and local development until the title hits profitability in the region.

Publishing top-tier games from

We partner with the best studios from around the world to deliver games that resonate with every Arabic playerbase.

Steps to Success

1.Localize

Deep Cultural Localisation

Our native gameplay and localization experts analyze your title from the ground up, adapting art, narrative, and mechanics to ensure deep cultural resonance across every distinct MENA sub-region.

Arabic calligraphy and cultural localization
2.Test

Dual-Track Market Validation

We combine hard data with authentic player sentiment. By running highly targeted paid ad campaigns alongside hands-on playtesting with our curated network of regional influencers, we measure true market potential.

Dual-track market validation and testing
3.Iterate

Data-Driven Iteration

We collaborate closely with your team to refine gameplay loops, adjust UI/UX, and optimize monetization models based on our testing data, ensuring maximum player retention and LTV.

Data-driven iteration and analytics
4.Scale

Strategic Regional Scaling

Once the metrics hit our strict profitability benchmarks, we hit the gas. Leveraging optimized user acquisition strategies and our deep regional platform partnerships, we aggressively scale your title to dominate the charts.

Strategic regional scaling and growth
5.Amplify

Culturally Integrated Live-Ops

Driving continuous revenue and long-term player retention through live-ops. Executing high-impact, creator-led social events alongside tailored in-game activations, meticulously timed to align with the distinct holiday calendars of each MENA sub-region.

Culturally integrated live-ops and events
Modern architectural interior

Playhera Academy

In partnership with global leaders like Pearson, Unity, Unreal, and Epic, offering accredited diplomas in esports and game development — empowering national talent to lead the gaming sector.

Aligned with Saudi Arabia and the Gulf's vision for gaming investment, we work alongside regulators, universities, and government programs to build a sustainable ecosystem that attracts investment, creates innovative jobs, and positions the region as a global gaming hub.

Pearson
Unity
Unreal Engine
Epic Games

Publish with Playhera
Scale your game in MENA

Always open to collaborating with world-class game development teams. Serving as the premier partner for the MENA region through dedicated game publishing expertise and a vast network. Submit a game or reach out directly at publishing@playhera.com.

Playhera
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